Working With You

Our approach is to fully understand the business objectives of each sponsor and the outcomes you seek.

Based on your level of investment, we then develop a bespoke package that will meet those objectives, with results that can be measured in terms of:

  • brand exposure through logo placement and generic promotion;
  • stakeholder engagement;
  • advertising in events programmes and sports association media;
  • invitations to attend sporting events;
  • PR value through brand association and event media coverage;
  • meeting corporate social responsibility targets;
  • staff development through engagement with police personnel; and
  • a tailored account management service provided by experienced former officers.

Police sports range from high media interest, national level disciplines to minority interest activities, with proportionate requirements for funding. Some sports already have long-term sponsorship deals, while others have existed on very little financial support. We provide a sensitive balance that accommodates commercial objectives while supporting all sports.

What next?

From experience, we advise that a meeting is necessary to better understand your objectives in joining the scheme. Our team can advise on the benefits of each sponsorship level and can provide an illustration of the opportunities available at the time of enquiry. We will provide a tailored package backed by sound business justification to support your internal approvals process. Contact for further information.

PSUK are on a mission to increase the reach and opportunities for the policing community to participate in sport as part of our Wellbeing strategy. We are excited about working with Ethos.

Matt Jukes

Assistant Commissioner, Metropolitan Police